Because we
all need focus

We are a movement of responsible organisations working together to instil focus in a fragmented world.

Herbert Alexander Simon (1971)

Recipient of the Nobel Prize in Economic Sciences

In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.

Ronald Cicurel (2024)

Mathematician, philosopher, author and business founder

Many technologies that we design ultimately redesign us. They indirectly reduce many of the essential capabilities that make us human. This includes the ability to concentrate and focus. This loss of focus is an existential risk for our species. To reclaim focus is therefore fundamental.

A commitment to put focus on the leadership agenda

Our goal is to solve the attention problem society is facing and create a global shift from a collective blur to a united focus.

Creating a more human world

In a world competing for our attention at every turn, we strive to create lasting change and empower individuals and organisations to connect on a fundamental level, interact with depth, and perform with quality.

Driving change for the next generation

Through collaboration, innovation, and a shared commitment to our cause, we enable individuals and organisations to ignore distractions, stay on target, and achieve their potential.

What we do

Methodology

Our methodology is rooted in Christina Bengtsson's proven theory of focus which will be further developed through a multidisciplinary approach, drawing from psychology, neuroscience, and sociology.

Leadership

We are working with scientists, educators and philanthropists to better understand and quantify the impact of focus.

Community

From our advisory board to our scientific partners, we are building a community of focus experts, enthusiasts and supporters from the worlds of business, philanthropy, art and culture.

A founder who lives for focus

The movement was founded by Christina Bengtsson, author, military officer, precision shooting world champion and a global thought leader on the topic of focus. As the founder of Reclaim Focus, Christina is committed to demonstrating the value and impact of focus on society.

Benny Örnefors, CEO and Founder, BEOR Consulting

As development accelerates, how do we maintain the necessary balance between quick decisions and actions in synergy with our long-term ambition and aspiration? Based on Christina’s fantastic work and insights, Reclaim Focus has the answers.

Magnus Penker, Wall Street Journal and USA Today bestselling author & founder of Innovation 360 Group

As a global thought leader on innovation management, I've witnessed the impediments that lack of focus places on innovation. Reclaim Focus® is more than a solution – it's a movement, unparalleled in its approach to addressing our era's grand challenges. If we aspire to meaningful and sustained innovation, embracing this movement is not just advantageous, it's imperative. Join this transformative journey and harness the true essence of focus to navigate our world's complexities.

Henrik Ekelund, Founder & Chairman, BTS Group

Reclaim Focus is a strikingly important initiative and a necessary guidance in our time, not only for organizations and companies, but for our entire modern culture. Focus is a core quality and every leader must take responsibility for securing young people's ability to focus. It is a decisive capacity in many respects and should be leading in the future of work debate.

Helio Costa, Founder and Chairman, the FLEKS Hybrid Model

Unwavering focus is my life's compass, steering me through distractions toward my goals. Amidst life's noise, focus is the key to unlocking productivity and turning dreams into reality. Reclaim Focus is a transformational initiative that helps us turn goals into tangible results, making every step purposeful on the path to success.

Get in touch

We would love to hear from you! If you have any questions or would like to learn more about our work or our programmes, please contact us.

Because we all need focus